It’s becoming easier and easier to incorporate natural skincare products into your beauty routine — or even overhaul your ritual completely. Research on ingredients is getting smarter, formulations are more innovative, packaging is getting prettier, and the attention to sustainable practices is on the rise.
If you’re new to the clean beauty game, there are a few terms you should be on the lookout for when researching products: the ingredients label should be free of any controversial chemicals, irritants, fragrance, mineral oil, lead, or preservatives (think: sulfates and phthalates). It’s a bonus if they also happen to be eco-conscious, cruelty-free, or carefully formulated with all natural, organic ingredients. For clean beauty brands, transparency is key.
So if you haven’t jumped on the natural beauty bandwagon, 2020 is your year — and if you’re already a devotee, we have some exciting natural skincare launches to share. We know it’s only January, but just take a look at the below list of the best new products and you’ll be just as excited as we are for the year ahead.