CBD gummies are selling fast in stressful times: What to know as demand surges – Detroit Free Press

Mommies and daddies, faced with balancing work and teaching children at home amid a pandemic that shows no signs of going away, are finding a new stress management strategy: Gummy snacks made with CBD oil.

“It is a great tool for parents because it has a calming effect,” said Rob Nusbaum, a founding partner of Farmington Hills-based Pincanna. “Homeschooling is a very stressful job when you’re a parent and not a teacher.”

And this is why products with CBD, which is short for cannabidiol, are rapidly growing in popularity.

Robert Nusbaum, a founding partner of Pincanna, reviews product brands in August at the company’s Farmington Hills’ headquarters.

While they did not provide sales figures, companies selling CBD gummies say they’ve seen strong sales in 2020 as other businesses struggle. 

Anxiety related to COVID-19 is a key reason people are shopping for gummy snacks, Nusbam told the Free Press. “We launched our brand of gummies just a few weeks ago and loaded the store up and we’re just about out of them. Edibles in general, and gummies in particular, make up a high percentage of our sales, especially in Michigan. This is a great tool for parents.”

Robert Nusbaum, a founding partner of Pincanna, at company headquarters in August in Farmington Hills. Demand for CBD products are up, he says.

His company store in Kalkaska sells various products under different brands. Pincanna grows its cannabis plants in Pinconning ina 135,000-square-foot facility, which allows for state-of-the art cultivation and processing.

Soccer moms

The most rapidly selling gummy products have the smallest amount of THC, less than .03% of the property found in marijuana, so it’s not enough to make someone euphoric but it is enough to strip away anxiety and chronic pain, Nusbaum explained. Repeat clients include patients with Parkinson’s disease, multiple sclerosis, epilepsy and inflammation.

Gummies with that slight amount of THC, which grows naturally in the plant, can be purchased legally now. In 2018, the federal Farm Bill legalized hemp-derived CBD with no more than 0.3% THC.

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Darren McCarty, the former Stanley Cup-winning Detroit Red Wing, said people wanting to move away from Xanax and other antidepressants often ask him about CBD gummies and products he is creating to sell in collaboration with Pincanna.

“I’ve talked to hockey moms, soccer moms,” said McCarty, 48, a vocal advocate of CBD products for health and wellness.

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“People realize that hemp or CBD cannot put the high into it, there’s no stoner high. This product is for your body to heal, allows it to relax. It’s like somebody puts a hand on your shoulder and you’re not alone,” he said. “You can take gummies at night to sleep. I’m an insomniac and I sleep like a baby now.”

Darren McCarty, the former Detroit Red Wings hockey star, at the Pincanna Farm in March in Pinconning. He's a vocal advocate of CBD gummies and other products that he swears lead to a more restful sleep.

The company is doing millions of dollars in sales a year and shows no sign of slowing.

‘Frazzled and exhausted’

“A lot of parents are dealing with uncertainties. These parents are really stressed,” said Jen Palmer, a naturopathic doctor and director of education for Boulder, Colorado-based Charlotte’s Web, one of the most established companies in the CBD industry.

“When I meet my neighbor in the yard, she has three children and she’s so frazzled and exhausted every day she doesn’t know what to do. I share some of my supply of Charlotte’s Web products to help her get through her day,” Palmer said. “There’s a calm gummy, and a lemon balm, which has herbal extract for calming and relaxing. We recommend taking gummies pretty consistently during these times when stress is constant.”

She noted, “We definitely see people turning to CBDs during these times. It is a really good safe alternative to other options people may be considering. We are all under stress in this pandemic. No one is excluded.”

Charlotte's Web is seeing a surge in demand for CBD gummies from parents seeking stress relief and sleep aid during COVID-19. This jar contains 60 gummies with 10mg of CBD for $44.99.

Now Charlotte’s Web sees “calm gummies” as an essential back-to-school accessory for adults navigating new challenges.

“We know parents are in a straight-up tailspin right now,” the company says in a news release. “And, if parents aren’t homeschooling and Zooming their lives away, they are worried about sending their kids into school.”

Gummies offer parents trying to survive quarantine the option to Zen out, Charlotte’s Web promises.