By Pet Business Staff
Holistic Hound released its full spectrum CBG oil for pets.
Cannabigerol (CBG) is one of over 100 phytocannabinoids in the hemp/cannabis plant and for decades has been known as the chemical parent or “stem cell” of CBD and THC. CBG is considered one of the five major cannabinoids: cannabidiol (CBD), cannabichromene (CBC), cannabigerol (CBG), tetrahydrocannabinol (THC) and cannabinol (CBN). CBG is found in young cannabis or hemp plants, and although there are some similarities to CBD, it is completely distinct in both chemical structure and concentration.
“CBG is not ‘the new CBD’ or a replacement for CBD, but rather an amazing complement to it,” said Heidi Hill, certified homeopath and founder of Holistic Hound. “Although there are some similarities with other cannabinoids, CBG has its own unique healing benefits and is an exciting new product option for pet parents looking for natural alternatives to improving the health, wellness and longevity of dogs and cats. Since 2015, we have been a leader of the CBD category in the pet industry, and it’s truly our privilege to continue pioneering product development.”
“We’re proud to be the first company to introduce CBG to the pet industry and look forward to continuing our work as a trusted, transparent and educational resource in this space, the pet industry, and among pet owners nationwide.”
Early research suggests that CBG has powerful anti-inflammatory and analgesic properties, with strong affinities for the bladder, bowel and brain. It is also known to help with anxiety and depression, but it is unique in that it has a mildly energizing/uplifting effect compared to the usually calming/relaxing effects of CBD. This results in increased focus and clarity. It has greater potential for use during the day for dogs that experience grogginess with CBD. It is also believed to naturally increase dopamine levels which help regulate attention, learning and emotional responses. According to the company, research also points to CBG having greater anti-bacterial and anti-fungal properties than other cannabinoids.
“CBG has great synergy with CBD and can be very balancing,” said Hill. “We believe they can be used together to address an even wider range of health concerns.”
“It’s not surprising that Holistic Hound is first to market with a CBG product for pets,” said Brian Little, director, Supply Brands, Animal Supply Company. “For years, Holistic Hound has been known for their veterinarian-formulated, broad spectrum hemp and medicinal mushroom supplements with CBD that are third-party tested, made with organically grown hemp, and made in the USA. As a trusted company in the industry, we know they’ll continue to be at the forefront of this rapidly growing category in the pet channel. We look forward to partnering with Holistic Hound on launching its new CBG oil.”